Welcome to Pure Capital
Lending
Meet the Team
Get to know more about your trusted mortgage professionals.
President & Founder
Christian Lyons
Christian Lyons is the President and Founder of Pure Capital Lending, a privately operated mortgage brokerage built around long-term relationships and a disciplined, compliance-first approach to lending. With over a decade of experience in the mortgage industry, Christian has worked across multiple sides of the business, giving him a deep understanding of both loan production and regulatory expectations.
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Pure Capital Lending was created to provide a stable, well-structured platform for a limited, relationship-based client base rather than a high-volume retail operation. The firm is intentionally selective, prioritizing clarity, transparency, and sound execution over rapid growth or mass-market expansion.
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Christian’s role focuses on leadership, oversight, and maintaining strong operational standards. Loan origination is handled by licensed loan officers operating within the brokerage, while Christian ensures the platform remains aligned with best practices, compliance requirements, and long-term sustainability.
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In parallel with Pure Capital Lending, Christian is also the founder of AZRI Mortgage, where he provides Responsible Individual services for Arizona-licensed mortgage companies. This dual perspective allows him to approach the industry with a strong emphasis on structure, accountability, and clean separation between regulatory oversight and loan production.
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At its core, Pure Capital Lending reflects Christian’s belief that mortgage businesses function best when they are built deliberately, operated responsibly, and grounded in trust rather than volume.
EVP & Co-Founder
Izavier Mitchell
Say hello to Izavier Mitchell, with a vibrant blend of seasoned sales expertise and fresh perspectives in the mortgage industry, Izavier Mitchell stands as a dynamic force at Pure Capital Lending. Since 2020, Izavier has been revolutionizing the mortgage landscape, bringing over a decade of sales experience and an unwavering commitment to client success.
Izavier’s entry into mortgage lending was driven by a clear goal: to demystify the home buying process and empower clients, regardless of their circumstances. His journey is marked by a relentless determination to offer custom solutions that resonate with the unique needs of each client. Known for his articulate demeanor, Izavier has a knack for simplifying complex financial concepts, making them accessible and understandable.
What truly sets Izavier apart is his candidness and genuine care for his clients. His upbeat and positive personality creates an atmosphere of trust and optimism. He believes that every client deserves personalized attention.
At Pure Capital Lending, Izavier embodies the essence of our mission – to provide mortgages with a pure perspective. His approach is characterized by transparent processes, honest advice, and a steadfast dedication to securing the best outcomes for his clients. Partnering with Izavier means gaining an ally who not only understands your immediate mortgage needs but also cares deeply about your long-term financial well-being.
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Senior Loan Officer
Rashon Johnson
Meet Rashon Johnson, a dynamic and valued member of the Pure Capital Lending team. With over three years of experience in the industry, Rashon has consistently demonstrated her passion for helping people achieve their goals, excelling in various key roles throughout her career.
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Before joining Pure Capital Lending, Rashon thrived as an enrollment advisor for a prominent university, where she honed her ability to guide individuals toward their future success. Her expertise then extended to the fintech space, where she played a pivotal role in real estate sector start-ups.
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Rashon is excited to continue growing and expanding her impact in the mortgage industry. She is known for her exceptional problem-solving skills, her commitment to client success, and her genuine desire to help people navigate their financial journeys. Her ability to simplify complex processes and provide clear guidance makes her an invaluable partner to anyone looking to achieve their homeownership dreams.
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At Pure Capital Lending, Rashon stands out for her enthusiasm, dedication, and eagerness to learn and evolve. Her clients benefit not only from her expertise but from her approachable and caring nature. Choosing Rashon means working with someone who truly understands the value of personalized service and is driven to see her clients succeed.
Senior Loan Officer
Greg Lavoie
Meet Greg Lavoie, a standout professional at Pure Capital Lending, known for his unique blend of academic excellence and real-world experience. Greg graduated at the top of his class from the University of Massachusetts Amherst, where he earned a Master’s degree, underscoring his commitment to knowledge and excellence. His career spans various industries, where he has held numerous leadership positions, developing a strong foundation in understanding complex client needs and building effective solutions.
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Greg's true strength lies in his client-centered approach. With a keen eye for detail and a genuine passion for helping others, he brings a meticulous and thoughtful process to every client interaction. Greg believes in guiding clients through each step of the mortgage process, ensuring they feel informed, confident, and supported. Whether he’s assisting first-time homebuyers or working with experienced investors, Greg takes the time to understand each client's unique financial goals, delivering customized strategies that are as effective as they are transparent.
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At Pure Capital Lending, Greg exemplifies the values of integrity, clarity, and service. His approach aligns perfectly with our mission to provide mortgages with a pure perspective—one rooted in honesty, transparency, and ethical practices. Greg is dedicated to making the journey to homeownership a smooth and positive experience, helping clients build a secure financial future one step at a time.
Loan Officer Assistant
Ethan Lee
Meet Ethan Lee, a driven and passionate loan officer at Pure Capital Lending. Ethan graduated from the University of Central Arkansas, where he excelled both academically and athletically as a standout member of the men’s basketball team.
After graduating, he built a strong foundation in sales, where he demonstrated his ability to understand clients' needs and deliver solutions that make a real impact.
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Ethan’s passion for finance and market trends led him to transition into the mortgage industry, where he combines his sales expertise with a deep interest in helping people navigate their financial journeys. His client-first approach, combined with his enthusiasm for simplifying complex processes, has quickly made him a trusted advisor in the industry.
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At Pure Capital Lending, Ethan stands out for his dedication to helping everyday Americans achieve their homeownership goals. Whether you're purchasing your first home or refinancing, Ethan’s commitment to personalized service ensures that each client receives tailored solutions and expert guidance throughout their mortgage experience.